Beautiful headshots are important. A fresh, crisp, professional portrait of yourself can make or break getting an interview. But what about for us self employed people?
People that are self employed might need multiple headshots depending on the industry they are in. You are after all marketing yourself.
I know the thought of having one headshot can be stressful for some people and now I'm telling you that you might need more of them! Think about it though do you post on social media for your services? Do you have a website? I'm not saying you should use a different photo for each social media platform, you do need one great photo that is consistent between platforms. However, if you have a new announcement you are about to make maybe it's for a new speaking engagement or a new book, using a new photo to make that announcement can make all the difference in the world and even help generate additional attention and engagement from your followers that you wouldn't have received if you used the same photo again and again.
Think about the big social media influencers in your industry. The don't use one photo over and over and over. They have multiple if not hundreds of photos of themselves that they post on a regular basis. Influencers know that the more you see of them, the more you feel like you know and trust them. They also know we tend to skip over things we've seen before. If you are using the same photo over and over there's a chance your audience will skip over your message even if the message is new.
When you think of headshots, don't just select one and move on for the next couple of years. Select a number photos that show you being confident, engaged, happy, and serious, in other words they need to show you are the best person for the job.
Think about the things you are doing in the next six months to a year. Are you launching a new product or building a new website? Have several professional photos for your website, bio and social media is a great way to brand yourself and help your clients feel more comfortable reaching out to you.